Mother & Baby are the most trusted brand approval mark for consumers.
Winning a M&B 'Gold' is the ultimate recognition of excellence in one of the most competitive sectors.
What makes the M&B Awards so special is the nature of their judges: they are mothers who buy and use our products.
Mums nominate their favourite products and services which make their life as a mum easier. These products fall into:
Does the product do what it's meant to - and more?
Would you recommend it to other mums?
Would you buy it again?
Does the product perform as well as its rival brands, despite costing less?
Does it last a long time and wear well?
Does it look and feel just as good as the more expensive brands?
Parents and carers put our products through their paces and judge them accordingly, providing detailed reviews and highlighting all of the pros and cons.